Successful Internet Marketing Strategies
There are many Internet Marketing Strategies and techniques used to market your business on the internet. Some are simple and low cost and some being complex and expensive.
One of the many advantages of marketing on the internet is that it is open 24/7 all around the world. This therefore is a huge market place.
If starting out an online marketing campaign, whether operating from the home or on the move, here are 5 bullet proof long term Successful Internet Marketing Strategies you can follow.
Use these methods to drive traffic to your website. It’s your website that is your virtual online store and it is here you reach out to people to sell your product or service.
Successful Internet Marketing Strategies And A 5 Point Plan
- Pay-per-click (PPC)
Pay-per-click (PCC) is the most successful method to get fast results, but you are paying for this service. It works by placing an ad on the search engines i.e. Google, containing your business “keywords”. The searchers will pick up your ad based on your keyword term.
You pay every time someone clicks on your ad hence the term Pay-Per-Click. The more competitive the keyword the more you pay. It is therefore important you undertake some thorough keyword research prior to placing the ad.
These ads appear at the top of the search engines hence why these are likely to be clicked on by the searches. These ads also appear down the right hand side of the search engines.
Remember this is a paid strategy so you will be looking for a return on your investment.
Blogging is about sharing valuable content with others on the internet. Write and share useful and compelling content and people will read it. You can share hints and tips or even news. At the end of the blog you need to provide a link directing the reader where you would like them to go next – call to action.
Each blog needs to contain at least 500 words which is about an A4 page of text. There are also a few things you need to take into account to help rank the post on the search engines.
Using a blogging platform like WordPress is the most widely used, but does take some setting up. Saying this, it is much out of the box. Here are some useful tutorials on how to set up WordPress for your blogging platform.
Once the blog is published, it will need exposure. The next step is to syndicate the blog to many of the social networks. You can use a site like Onlywire to achieve this.
This is not a quick strategy, but one of the simplest.
- Social Media
Social media is a real contender to advertise your business. It goes beyond just being used for social chatter. Most people will be familiar with social media for social reasons, so would be easier to use for marketing purposes.
You may have noticed large companies are now using the social networks. There are many social media sites one can go to.
It is probably worth starting out with the most popular social media sites like Twitter and Facebook. Try and ensure when you set up your account to use the same account name as these can not be changed afterwards. This helps with branding.
Be careful with this method of advertising. Remember these are social platforms and although there are places to advertise, be careful not to advertise too heavily in the social arena. The last thing people want to see is a load of ads appearing all the time.
Social media is about getting people engaged with you – pulling people to you. Once people are following you can start to push out your offers. This is a long term strategy so be patient.
- Video Marketing
Another great medium to use is video marketing. Produce a great video and post this on say YouTube. Again make sure you have the right keywords/tags so the searches can find your master piece.
YouTube is owned by Google so this is viable strategy to use and can be ranked highly in the search engines.
If there are no videos appearing in the top 10 listings for your search word term then this is a gap in the market. I have had a number of videos appearing in the top 10. So this strategy does work.
Remember to add a call to action and a link in your video to encourage people to visit your site.
This is a free marketing strategy though will require a lot of attention and massive action.
- Relationship list building
Once you get people visiting your site, you at least need to capture their details – an email address.
These can be captured by people responding to your comments, say within a blog, or captured by prompting people to request for more information – or even a request for a free offer.
These people become what are termed as leads. The more leads you have the better and wider the relationship building.
You can even use a method called autoresponders to automatically reply back to people once they provide an email address. Autorepsonders help with personal branding, but also helps you build that connection with people.
This is much about relationship building and not stuffing your content with adverts. Just be subtle and provide further value. Remember you are trying to help with someone’s pain or problem.
Successful Internet Marketing Strategies To A Whole New Level
So there you have it. A range of internet marketing strategies and network marketing tips. The free methods can generate results, but will take longer and require more effort than the paid methods.
I would strongly recommend starting out with a blogging platform and push out valuable content. Syndicate these on the social networks including YouTube. Once you get leads reach out to these people through relationship building. You can also add PCC to the mix.
Remember, value and great content is key when advertising. Prevent spamming as this will get you into trouble.
I’m very much using these strategies to get results though a concept of ‘Blog Away and Get Paid Today’. This is the simplest method to market your product or service on the internet.
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Hope you found this post useful – Successful Internet Marketing Strategies.